Chepelare is the highest situated town in Bulgaria – 1,100 meters above the sea level. Its climate is temperate continental; the snow cover stays for 80 - 120 days in the year, and its average depth reaches 30 - 80 cm.

Chepelare is famous as one of the winter resorts of Bulgaria. Chepelare Ski Center is situated in close proximity to the end of the town, on the way to Pamporovo. The town has long-term traditions in ski sports. The ski tracks and the ski roads of the center are 20 km long. The tracks are of various length and difficulty level and are suitable for advanced, as well as beginners in skiing and snowboarding. A four-seat ski lift is available for the skiers, which passes the distance of 2,700 meters from the starting point of the station in Chepelare to Mechi Chal peak for 9 minutes.

The only Ski Museum in Bulgaria, which was established in 1998, can be visited in Chepelare. The museum exposition traces the development of ski and ski sports in the town and the country. Visitors can learn interesting facts about some of the most successful athletes in winter sports in the country – Ekaterina Dafovska, Borislav Kiryakov, Mitko Hadzhiev, etc.

The Museum of Rhodope Karst is also situated in Chepelare. It is the only one of its kind on the Balkan Peninsula. Unique exponents are presented inside it – diverse minerals, crystals, the lower jaw of a leopard – an animal which had inhabited the region in the past, as well as a restored skeleton of a cave bear, reaching 4.5 meters height.

The temple “St. Atanasius the Great” is also interesting for tourists. It was built in 1834, for only 40 days. One of the pleasant places for relaxation in the town is the Olimpiyski square.

During the winter the Chepelare region and the nearby resort Pamporovo are suitable destinations for skiers and snowboarders. During the rest of the year the region of the picturesque villages in the Rhodope mountain offer options for country and ecological tourism.

The town of Chepelare also offers various accommodation options – hotels situated on the town hills and in its center, guest houses, etc. There are multiple restaurants in the town, where you can taste the delicious Rhodope cuisine.